Transforming hair and beauty activations into unforgettable moments.

Creating unforgettable brand moments for hair, beauty, and lifestyle brands.

SPOT OF GLAM EXPERIENTIAL partners with hair and beauty brands to design meaningful, culture-led activations. From large-scale live experiences to intimate community-led moments, we create brand experiences that resonate, drive engagement, and leave a lasting impact.

WHAT WE DO

Hair & Beauty Brand Activations

We design activations that place hair and beauty brands at the heart of culture, from product launches to experiential campaigns.

Experiential Strategy & Execution

Our team translates brand goals into carefully crafted experiences, managing every detail from concept to execution.

Community-Led Experiences

Engaging communities through authentic, meaningful experiences to build brand trust and awareness in hair and beauty spaces.

Explore our approach

Hand holding three packets of Mielle Pomegranate & Honey Curl Smoothie hair product against a pink background.

Two young women trying on tiaras at an amusement park or carnival, with one adjusting her tiara and the other holding her head. In the background, another woman in a denim jacket is looking at her phone, and colorful amusement park rides and signs ar

A pink open gift box containing MIELLE hair care products, including bottles and jars with pink labels, pink tissue paper, and promotional material featuring a woman with long dark hair.

Close-up of two people exchanging pink event passes with a QR code and photo, with one person holding her phone.

A woman holding a bottle of Mielle Pomegranate & Honey Curl Smoothie hair product, with another similar bottle in the background. The woman is wearing pink and has dark hair.

A person taking a photo of a woman sitting on a throne with a pink background using a smartphone, with pink and gold decor around.

A woman in a pink corset top and jeans posing in front of a pink backdrop with the name 'MIELLE' written in neon. The backdrop is decorated with pink flowers and a woman sitting on a golden throne is seated in the background.

Beauty product display with a pink promotional poster featuring a woman with curly hair holding hair care bottles, the text online "I love the definition in my curls", with a jar of body cream and pomegranate imagery below, and various skincare produ

A woman with curly blonde hair, dressed in a pink suit and high heels, sitting on an ornate golden throne on a pink background. Behind her, a neon sign reads 'MHELLE'. Flowers in gold vases flank her on both sides.

Young girl with braided hair and glasses writing with a pink pen at a table covered with pink papers, with an older woman standing behind her.

A pink and white affirmation card titled 'From One Queen To Another' with handwritten note and two instant camera photos on a yellow surface.

A woman with braided hair wearing a pink jacket and a tiara taking a photo with a pink instant camera at an amusement park or fair.

OUR APPROACH

We believe the most effective experiences don’t interrupt culture, they exist within it. Our approach blends cultural insight, strategic thinking, and thoughtful execution to create hair and beauty brand activations that resonate with real audiences and communities.

We partner with a select number of brands each year to ensure focus, depth, and impact.

If you’re a hair or beauty brand looking to show up in culture with intention, we’d love to talk.